Press releases

Sep 15, 2014
Fakhruddin Holdings organizes blood donation campaign across the group.

Fakhruddin Group organizes a blood donation campaign on 15th September 2014 at their DIP Location at Sterling Parfum Industries. Over 100 employees donated blood for the campaign. This...
Aug 14, 2014
Fakhruddin Holdings enters security services with launch of their new company "Federal Security Services".

FSS was formed in the year 2012 and have been growing steadily ever since. Federal Security Services is licensed by the Department of Protective Systems (DPS) of Dubai Police to provide manned...
Jun 27, 2014
Airocide ties up with Max Electronics a part of Landmark Group for distribution

Akida Holdings USA brings Airocide, filter-less air purification technology developed by NASA, to the GCC Dubai, United Arab Emirates, 28th June, 2014: Akida Holdings USA, a global specialist...
Jan 20, 2014
Sterling Parfums launches ARMAF NICHE, a range of premium luxury fragrances- January 2014

21-Jan-2014, Dubai: Sterling Parfums, the region’s leading Fragrance Company in private labeling and own branded products, announces the launch of Armaf Niche, a premium luxury...
May 29, 2013
Warner Bros. Consumer Products Inc. Partners with Sterling Parfums to Offer Character Themed Products to the MEA Region

Warner Bros. Consumer Products has licensed Sterling Parfums, the region’s leading Fragrance and Cosmetics Company in private labelling and own branded products, to manufacture and offer its...
Mar 08, 2013
Next generation 2013 fragrances launched by Armaf at Cosmoprof Bologna, Italy

Bologna, Italy, 9th March, 2013: Sterling Parfums, the region’s leading Fragrance Company in private labeling and own branded products, unveiled scintillating new Armaf fragrances at...
Sep 22, 2012
Sterling Parfums opens new retail store in Dalma Mall, Abu Dhabi

Sterling Parfums, a member of Fakhruddin Holdings and the region’s leading fragrance company in private labelling and own branded products, announced the opening of its new retail store in...
Sep 16, 2012
Fakhruddin Holdings announces the launch of a new brand - Femelle

Fakhruddin Holding, a leading conglomerate in the Middle East, announced today that it was launching a new brand catering to the lifestyle of today’s women. The new brand, Femelle, has been in...
Aug 18, 2012
Fakhruddin Trading Website goes live

Fakhruddin Trading, a member of Fakhruddin Holdings, officially announced the launch of its new website – fakhruddintrading.com. The new site has been developed to showcase Fakhruddin Trading...
Aug 04, 2012
Sterling Parfums launches a new fragrance brand “Tayyib”

Sterling Parfums, a member of Fakhruddin Holdings and the region’s leading fragrance company in private labelling and own branded products, announced that it would be launching a new brand...