Press releases

Sterling Parfums launches a new fragrance brand “Tayyib”

Sterling Parfums, a member of Fakhruddin Holdings and the region’s leading fragrance company in private labelling and own branded products, announced that it would be launching a new brand called Tayyib.

Tayyib, a new brand from the house of Sterling, is a modern fusion of Oriental and French perfumery. Tayyib, is a range of well-crafted oriental fragrances with a mesmerizing modern twist. These highly concentrated fragrances combine the finest regional oriental and modern western ingredients to give you the best of east and west.

Commenting on the new brand launch, Dev Makh, Group Marketing & Communications Director, stated:

“We are very excited with the launch of this new brand which has been in the pipeline for some time. The brand was developed based on the needs of our target market and in close collaboration with key clients. The Tayyib range of fragrances will consist of 14  EDP fragrances catering to a female audience”.