Press releases

Sterling Parfums wins applauds at Cosmoprof 2011 – April 2011

Sterling Parfums, the region’s leading fragrance company in private labelling and own branded products, participated at the Cosmoprof Bologna in Italy during March 18– 21, 2011.

Cosmoprof was an ideal platform for Sterling Parfums to launch its three new brands in an exciting way - the Armaf and Estiara collection, for the mid to high level customers and the Cosmo collection - a diverse range of fragrances and tones, to satisfy every customer. The stand reflected a very modern design which incorporated a window display reflecting a lifestyle theme; from the luxurious Armaf collection to the professional Estiara collection and not forgetting the very trendy Cosmo collection.

Mr Raj Barbar, CEO  -  Parfumania Sal, applauded the stall design. “This was one of the best stands that I have seen so far and the display was just remarkable. It was very detailed, had a classic touch, and portrayed a unique lifestyle for each brand.”

“The Stall was well located and stood out immediately with its attractive design” commented Jean Louis Deig – CEO of Only Fragrances. He further comments “The products are attractive and very premium, and credit goes to Sterling Parfums for providing such quality products.”

Since its inception in 1998, Sterling Parfums has built an enviable reputation as one of the largest and leading fragrance companies in the Middle East. “We have developed new product lines that will help sustain our growth, and showcase our organizational capabilities, with very innovative designs and exciting fragrances to suit all our customers.  We have launched all three brands in a unique way and the positive feedback received from our clients has been extremely rewarding.” commented Dev Makh, Director for Marketing and Communications, Sterling Parfums.