Press releases

Sterling Parfums launches new website

Sterling Parfums, a member of Fakhruddin Holdings, officially announced the launch of its new website – sterlingparfums.com. The new site has been developed to showcase Sterling Parfums organizational capacity across the beauty and personal care sector and will showcase over three hundred products. The new website is stage one of the three stage process which see the site being developed in multiple languages and multiple platforms.

Dev Makh, Group Marketing and Communications Director, commented:

“The new website is part of an on-going strategy to reposition the Sterling brand as specialist in the beauty and personal care sector. It has been developed to showcase our credentials in fragrances, cosmetics and contract manufacturing. The site has been developed so that we can communicate to a global audience our compelling value proposition and bring our iconic brands to life. This is the first stage of the development process with further enhancements underway which will allow us to communicate to our global audience in their local language”.