Press releases

Sterling Parfums to launch two new exciting brands – February 2011

Sterling Parfums, the region’s leading fragrance company in contract manufacturing and own branded products, declared that it will be launching two new exciting fragrance brands. The identity of the two brands is still a mystery but it expected that new brands have been created with style with the simple aim of offering original and innovative perfumes.

“We have been engaging with the market for some time and these new brands have been a creation of extensive market research and consultation with our client base. The new brands are about style and presentation, innovation and excellence. These are inspiring perfume creations for both men and women”, commented Dev Makh, Director of Marketing & Communications, Sterling Parfums.

It is expected that these two new exciting brands will be officially launched at Cosmoprof Bologna, 18th – 21st March 2011.