Press releases

Sterling Parfums to exhibit at Beautyworld Middle East 2011 – May 2011

Sterling Parfums, the region’s leading fragrance company in private labelling and own branded products, announces its participation at the Beauty World Middle East 2011.

BeautyWorld is the largest international trade fair in the Middle East and has provided a great platform for exhibitors to display their beauty and cosmetic products. The exhibition which runs from May 24 – 26, 2011, will take place at the Dubai International Convention and Exhibition Centre.

“Sterling Parfums participation in BeautyWorld is a strategic event that provides a perfect platform to reinforce our organizational capabilities and showcase our new exciting product lines – Armaf, Estiara and Cosmo, which have been developed in close collaboration with our key clients and needs of our target market.” commented Dev Makh, Director for Marketing and Communications, Sterling Parfums.

Sterling Parfums will be exhibiting at BeautyWorld, Hall no1, stand D24.