Press releases

Sterling Parfums officially launches three new brands – March 2011

Sterling Parfums, the region’s leading fragrance company in private labelling and own branded products, announces the launch of three new brands for men and women – the Armaf collection, the Estiara collection and the Cosmo collection.

This new collection has been positioned as a global brand that has three distinctive styles with innovative fragrances catering to the needs of our customers. The three new brands are all about innovation, style and excellence, which gives Sterling Parfums the opportunity to reinforce itself as a leading innovative fragrance provider.

Armaf is a collection of luxury premium fragrances that exudes class, style and couture with its range of products. It is an imagination manifested into reality and is premium in every sense targeting the mid to high level customers.

Estiara is a collection of alternate designer fragrances which targets the professionals and is quite chic and affordable. It has been created with the same finesse and quality, and suits today’s lifestyle for both men and women.

Cosmo collection has been inspired by a range of international brands and is designed for the mass market. It provides a range of fragrances and distinctive tones that will appeal to the personality of all our customers while being extremely trendy and affordable.

“We are very excited with the launch of these new brands which have been in the pipeline for a while. They were developed based on the needs of our target market and in close collaboration with key clients. The products are now ready to be taken at a global level, catering to a diverse portfolio of customers, and the initial feedback received has been very encouraging.” comments Dev Makh, Director Marketing and Communications, Sterling Parfums.