Press releases

Sterling Parfums launches ARMAF NICHE, a range of premium luxury fragrances- January 2014

21-Jan-2014, Dubai: Sterling Parfums, the region’s leading Fragrance Company in private labeling and own branded products, announces the launch of Armaf Niche, a premium luxury fragrance line.

Announcing the launch of Armaf Niche, Amit Vardhan, Group Sales and Marketing Director, Sterling Parfums stated, “We have been engaging with the market for some time and this fragrance line is a result of extensive research and meticulous product development.”

Armaf Niche, is a range of artisanal fragrances and uses only the finest raw materials known to the perfumery industry. All the eight fragrances in the range are crafted with refinement with the use of rich and deep ingredients such as patchouli, oud, cedar and amber.

 ‘Armaf Niche’ is an extension to its luxury French fragrances brand – Armaf.  Commenting on this, Rakesh Puri, CO, Sterling Parfums stated: -

“Armaf Niche has been developed based on the needs of our target market and in close collaboration with our key clients and fragrance connoisseurs. It has received excellent response from our new and existing clients from all around the world. We are planning to launch Armaf Niche at premium and renowned perfumery retail stores within the UAE and globally.’’