Press releases

Sterling Parfums extends its Skin Couture range of products

Sterling Parfums, a member of Fakhruddin Holdings and the region’s leading fragrance company in private labelling and own branded products, announced that it would be extending its Skin Couture range with the addition of Skin Couture Pink.

The new product will be an extension to the Skin Couture range of products which comprises of Skin Couture and Skin Couture Signature. The Skin Couture range has been an increasingly popular range of fragrances catering to the lifestyle of today’s female market.

Skin Couture Pink will be a luxurious floral fruity scent for today’s aristocratic women.  A lush mix of bergamot, passion fruit with a touch of raspberry interlaced with floral bouquet of ylang ylang, lily of the valley and tuberose. The base notes melt sensuous woods, patchouli, musk and soft vanilla.

Commenting on the new product launch, Dev Makh, Group Marketing & Communications Director, stated:

“We are very excited with the launch of Skin Couture Pink which have been in the pipeline for a while. This has been developed based on the needs of our target market and in close collaboration with key clients. We expect this to be a very popular product with our clients and consumers across global markets”.

Skin Couture is an essential element of the Armaf range of fragrances. The Armaf Collection which was launched 18 months ago is fast becoming a leading player in the fragrances market. Armaf is a collection of luxury premium fragrances that exudes class, style and couture.