Press releases

Next generation 2013 fragrances launched by Armaf at Cosmoprof Bologna, Italy

Bologna, Italy, 9^th March, 2013: Sterling Parfums, the region’s leading Fragrance Company in private labeling and own branded products, unveiled scintillating new Armaf fragrances at Cosmoprof exhibition.  The collection comprises of seven new fragrances;

De La Marque Gold, eau de parfum is a luxurious fragrance that reflects the power of a woman who is in control. This fragrance is an exotic blend neroli, pink pepper, bergamot with a floral heart of jasmine, rose, orange blossom and iris. The fragrance is intensified with the sensual base notes of labdanum, vanilla and musk.

Club De Nuit Intense, eau de parfum is a chypre floral fragrance with an exotic blend of warm spices is undoubtedly one of the most captivating fragrances for women with an impeccable fashion sense.

Italiano Uomo, eau de toilette is an intriguing rich woody, leathery and spicy fragrance that symbolizes masculinity, sensuality and sophistication of an Italian gentleman.

Italiano Donna, eau de parfum is a sweet floral and musky fragrance that represents Italian femininity, sensuality and extravagance.

Idiva Noir, eau de parfum is a chypre floral fragrance for the sophisticated modern woman who believes in her abilities and takes the lead.

Tag-Her, eau de parfum an urban fragrance bursting with attitude! A floriental fragrance with neroli, pink pepper and bergamot intertwining with iris, jasmine, rose and orange blossom.

Skin Couture Men, eau de toilette is an oriental woody and aromatic fragrance opening with bergamot, artemisia and galbanum mingled with a heart of sage, lavender and pepper.

Commenting on the new fragrance launches, Amit Vardhan, Group Sales & Marketing Director, stated

‘’We are very excited with the launch of these new fragrances which were developed keeping in mind that every individual has a unique personality and each one of us is in quest to find a perfume that could be one's signature scent.’’

Armaf is a collection of luxury French fragrances that exudes class, style and couture. Armaf has become a major player in the luxury fragrance industry where its products are available across global markets.