Press releases

Sterling Parfums launches new products at BeautyWorld Middle East

Sterling Parfums, the region’s leading fragrance company in private labelling and own branded products, announced that it would be launching new products at BeautyWorld Middle East which is scheduled to take place on the 29^th – 31^st May at the Dubai International Convention and Exhibition Centre.

The new products will be an extension to the Armaf range of products. Armaf is a collection of luxury fragrances that was launched 15 months ago. In such a short time, Armaf has become a major player in the luxury fragrance market where its products are available across global markets. The new products, Club De Nuit and I Diva, are a collection of his and her fragrances.

Commenting on the new products, Dev Makh, Group Marketing & Communications Director, stated:

“We are very excited with the launch of these new products which have been in the pipeline for a while. They were developed based on the needs of our target market and in close collaboration with key clients. The male set of fragrances is a set of sophisticated woody-spicy notes and the female set of fragrances revolves around tantalizing and alluring floral scents”.

Sterling Parfums, a member of Fakhruddin Holdings, will be located at Stand S3 – B005, Hall 3, Sheikh Saeed Hall.