Press releases

Sterling Parfums opens new retail store in Dalma Mall, Abu Dhabi

Sterling Parfums, a member of Fakhruddin Holdings and the region’s leading fragrance company in private labelling and own branded products, announced the opening of its new retail store in Dalma Mall, Abu Dhabi.

The new store will act as a flagship store catering to the Abu Dhabi market. The new store is part of an ongoing business strategy for Sterling Parfums to achieve retail presence across every part of the Emirates and builds on its current retail infrastructure base.

The store will be selling a range of fragrances and deodorants from its successful brand base that includes Armaf, Estiara, Cosmo, Hamidi Oud and Tayyib.

Situated opposite Mohammed Bin Zayed City and Khalifa City at the heart of Abu Dhabi growth corridor, Dalma Mall is the largest mall in the UAE capital city and it is in easy access to visitors from Abu Dhabi, Al Ain and Dubai.

Commenting on the new store opening, Dev Makh, Group Marketing & Communications Director stated:

 “We are very excited with the launch of this new retail store as it continues to build on our strategy of having a strong retail presence across every part of the Emirates. Dalma Mall’s strategic location and its brand positioning is aligned with our brand attributes and growth objectives”